PrimeLife is committed to protecting your privacy and being transparent about how we use cookies and similar tracking technologies on our website. This policy explains what cookies are, how we use them, and the choices available to you.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help websites function correctly, remember your preferences, and provide information to website owners about how their site is used.
2. How We Use Cookies
We use cookies for the following purposes:
- Essential Cookies: These cookies are necessary for our website to function. They enable core features such as page navigation, secure login, and access to your patient account. Without these cookies, the website cannot operate correctly.
- Analytics Cookies: These cookies help us understand how visitors use our website — such as which pages are visited most frequently and where users navigate from. We use this information to improve our website and the experience we provide.
- Marketing Cookies: These cookies are used to deliver advertising that is relevant to you. They track your activity across websites to help us and third-party advertisers show content that is more likely to be useful to you.
- Preference Cookies: These cookies allow our website to remember your settings and preferences, such as your preferred language or region, so that your experience is consistent across visits.
3. AI-Assisted Note Taking During Video Consultations
PrimeLife uses an AI-assisted clinical scribing tool during video consultations to support accurate clinical record keeping. This tool transcribes and summarises consultation notes to assist your clinician in documenting your assessment and treatment plan. The scribed notes form part of your clinical record and are used solely within the context of your care.
The use of AI scribing during your consultation is subject to your consent. You will be asked to confirm your consent before your consultation takes place. If you do not wish to have AI scribing used during your consultation, please inform your clinician at the start of the session and alternative note-taking arrangements will be made.
AI-generated consultation notes are reviewed and approved by your clinician before being stored as part of your patient record. Notes are stored securely in line with our data protection obligations and our Privacy Policy.
4. Third-Party Cookies
Some cookies on our website are set by third-party services we use, including analytics platforms and advertising networks. These third parties have their own privacy and cookie policies, which we encourage you to review. PrimeLife does not control the cookies set by third parties.
5. Your Choices Regarding Cookies
You can choose to accept or decline cookies when you first visit our website via the cookie consent banner. You can update your preferences at any time. Most web browsers also allow you to manage cookies through your browser settings. Please note that disabling certain cookies may affect how our website functions and limit access to some features.
For guidance on managing cookies in your browser, visit aboutcookies.org.
6. Contact Us
If you have any questions about this Cookies Policy or how we use cookies, please contact us using the details provided on our website.
Updates to This Cookies Policy
We may update this Cookies Policy from time to time. The latest version will always be posted on this page. Continued use of our website following any changes constitutes your acceptance of the updated policy.
This Cookies Policy was last updated in May 2026.